Based out of Brisbane, Australia, Afloat Company is a lifewear supply aimed at providing clean, relaxed and laid back clothing to relaxed and laid back people. In line with our motto 'A lifewear supply for those just trying to get by', we are firm in our aim to attract young, likeminded individuals who, like us, don't take themselves too seriously.

The brand is a product of owner Sam Pennisi. Being an avid festival goer, bodyboarder and a former freelance designer, Sam had a vision and specific taste in clothing. As a result of a personal break-up, Sam decided to become more productive, devoting more time in to his passion and not dwelling on the situation. 

"At the end of the day, aren't we all trying to stay afloat in some way?"